Lead generation standard
A booked call is not automatically a qualified meeting.
The qualification definition is agreed before outreach so research, reply handling and meeting handoff are measured against the same standard.
Account fit
The business matches the agreed market, size, service need and exclusion rules.
- Relevant industry or category
- Suitable company profile
- No known exclusion
Contact fit
The contact has a relevant role or a credible path to the person responsible for the problem.
- Role relevance
- Verified business identity
- Useful contact context
Reason to speak
The prospect has shown genuine interest, answered the agreed qualification question or asked for a conversation.
- Positive intent
- Clear topic
- No misleading booking
Complete handoff
The calendar entry includes the account, contact, source, reply history, qualification notes and meeting details.
- Confirmed time
- Reply context
- Next-step notes
Questions
What you may want to know.
Do you guarantee a set number of meetings?
No. We agree activity and quality expectations, but market response and prospect decisions cannot be guaranteed.
Can we use our own qualification rules?
Yes. Your definition is written into the campaign brief before research or outreach begins.
Next step
Ready to define the work?
Tell us what needs to move, which tools are involved and where the current process breaks down.