Lead Generation and Outbound
We generate qualified leads on your behalf. Research, outreach, and booked calls logged in your CRM.
Easy Virtual Assistants generates qualified B2B leads on your behalf: your dedicated VA researches prospects, builds targeted lists, runs LinkedIn and email outreach, and books qualified calls directly in your CRM. Same person every week. Plans from $499 a month.
What your dedicated VA handles
Prospect research, list building, LinkedIn outreach, cold email, and appointment setting handled by one dedicated VA who works inside your CRM and books calls on your calendar.
Full deliverables list
- Prospect research and ICP list building
- LinkedIn outreach and connection requests
- Cold email sequences and follow-ups
- Reply handling and lead qualification
- CRM logging and pipeline hygiene
- Appointment setting and demo scheduling
- Call prep notes and meeting briefs
- Weekly outbound performance report
Who this fits best
Prospect research and ICP list building
On your behalf your VA defines segments from your ICP doc, pulls 100 to 200 contacts per week from Apollo or LinkedIn Sales Navigator, and verifies title, company size, and work email before anything is messaged. Lists land in a CRM view or Sheet you approve first. B2B agencies and SaaS founders who hate list building get outbound fuel without you living in spreadsheets. Outcome: clean targets that match who you actually want on a call.
LinkedIn outreach and connection requests
Personalized connection notes and follow-up DMs are sent by hand within normal daily limits, using templates you sign off on. Your VA logs every touch in HubSpot, Pipedrive, or Salesforce with stage and next step. Consultants and local B2B firms use this when referrals slowed and you need new conversations. Outcome: steady LinkedIn pipeline activity without automation risk or restriction scares.
Cold email sequences and follow-ups
Sequences run in Instantly, Lemlist, or your ESP on your behalf: first touch, value follow-up, breakup email, and reply handling inside the same thread. Domains and warmup stay your responsibility; sending and copy iteration are ours. Teams with a clear offer and CRM already in place book calls faster than one-off blasts. Outcome: inbox replies qualified and meetings proposed without you writing every follow-up.
Reply handling and lead qualification
Interested replies get two to three qualification questions, notes logged in CRM, and only matching leads receive your Calendly or booking link. Not-a-fit replies are closed politely so your pipeline stays honest. You review summaries, not every "send me info" thread. Outcome: your calendar fills with prospects who already fit budget and need, not tire-kickers.
CRM logging and pipeline hygiene
Every send, open where available, reply, and meeting is recorded on the contact and deal with timestamps your sales team can trust. Stages update when leads go cold or book so Friday reports match reality. Owners who lost deals to messy CRM data get a single source of truth. Outcome: forecasting and handoffs work because the VA works inside your CRM, not a side spreadsheet.
Appointment setting and demo scheduling
Qualified leads receive calendar invites on your behalf with time zone checks, Zoom links, and reminder sequences. No-show recovery messages go out per your script. High-ticket coaches and agencies selling retainers use this to protect founder selling time. Outcome: booked calls show up on your calendar with context, not blank invites.
Call prep notes and meeting briefs
Before each booked call your VA attaches a short brief: company site summary, role, reply thread highlights, and suggested discovery questions. You walk in prepared in five minutes of reading. Closers and founders who hate unprepared demos rely on this. Outcome: higher show rates and sharper first minutes on every meeting.
Weekly outbound performance report
Every Friday you get sends, replies, positive rates, meetings booked, and next week list size in plain bullets, not vanity metrics. Stuck sequences get a one-line fix proposal. Leaders who want accountability without micromanaging every DM use this rhythm. Outcome: you see if outbound is working and what to adjust before another month passes.
Concrete examples, not vague promises.
Three real situations your VA handles for you, in the tools you already use.
Lists built from your ICP
Your VA pulls 100 to 200 contacts per week from Apollo or LinkedIn Sales Navigator, verifies titles and company size, and loads them into a CRM segment you approve before any message goes out.
Replies qualified, not forwarded
Interested replies get a short qualification exchange, notes logged in CRM, and a calendar link sent for qualified prospects. You only join calls that match your criteria.
Pipeline honest every Friday
Weekly report: sends, open rates, replies, meetings booked, and stuck deals. Your CRM stages stay current so forecasting is real, not wishful.
Clear scope so there are no surprises.
What is inside this lane, and what is not. If anything you need is outside, we will say so on the discovery call.
Inside this lane
- Prospect research and ICP-based list building
- LinkedIn outreach and cold email by hand
- Reply handling and lead qualification
- CRM logging with notes and next steps
- Appointment setting with prep notes on your calendar
Not in this lane
- Closing sales calls on your behalf
- Paid ad management (see Digital Marketing lane)
- Buying third-party lead lists without your approval
Need something here? Ask. We will either scope it or recommend who to use.
What a typical week looks like
Every business is different. This is the rhythm most clients in this lane settle into by week two.
Your VA works inside your stack, not ours
Here are the tools your dedicated VA is comfortable in for this lane. If your tool is not listed, we will learn it.
What changes for you in the first 30 days
First wins shipped
Three recurring tasks documented and handed off. First drafts and first replies go out for your review.
Rhythm in place
Your VA is producing without re-briefing every task. You start reviewing twice a day, not all day.
Hours back
Five plus hours back per week. Your inbox, your CRM, and your calendar look cleaner than they have in months.
Three ways to work with us on lead generation.
Each tier is scoped by deliverables, not hours, because lead generation work is uneven week to week. Full pricing is shared on a quick call.
One outbound channel with list building and CRM logging.
- Prospect research and list building (100+ contacts/mo)
- LinkedIn or cold email outreach (one channel)
- Replies handled and qualified leads logged in CRM
- Weekly pipeline report
Two channels plus appointment setting.
- Everything in Starter
- LinkedIn + cold email coordinated
- Appointment setting and demo scheduling
- CRM stage updates and follow-up sequences
Full outbound engine with SDR-style coverage.
- Everything in Growth
- Multi-segment list building
- Daily outreach and reply handling
- Booked calls on your calendar with prep notes
Tell us your business and the work you want to delegate. We will share the exact tier prices and any custom package options the same business day.
Lead Generation: common questions
Do you generate leads on my behalf?
Will leads show up in my CRM?
Is this the same VA every week?
Do you use LinkedIn automation bots?
What does lead generation cost?
Can you work with my existing lists?
How fast can we start outreach?
What industries fit best?
Get Lead Generation help this week
Tell us the work you want to delegate first. We reply inside business hours, sign NDA, match one dedicated VA, and go live inside 48 hours.
One trained person. Inside your tools. Every single week.
No marketplace roulette. No surprise charges. A real person who learns your tone and quietly takes the recurring work off your plate.
- Same dedicated VA
- Inside your stack
- NDA before access
- Month-to-month
- Trained backup
- Live in 48 hours
We hand over messy work on Friday, by Monday it is back clean. Felt like hiring a calm operations person, without the salary.
Tell us what you need
Two minute form. A real person replies in business hours.