Digital Marketing
Digital Marketing & White-Label Delivery
Reliable marketing production for businesses and agencies, delivered to a written brief and checked before release.
What this service does
SEO support, content production, campaign operations, email marketing, social media, web updates and white-label delivery with clear approvals and quality checks.
Easy Virtual Assistants provides practical digital marketing and white-label production support. Work is scoped in writing, completed inside the agreed tools, reviewed before release and summarized in a clear monthly report.
- Local and technical SEO
- Google Ads and Meta Ads management
- Social media management and posting
- Blog writing and SEO content
- Email campaigns and automation
- Social media creatives and ad creatives
- Video editing for Reels and Shorts
Capabilities
Detailed work within digital marketing.
Open any capability to see the work, process, boundaries and common questions in more detail.
01
SEO
GBP OptimizationUpdates your Google Business Profile with accurate hours, categories, services, and images to improve your visibility in local search and map results.↗GBP ManagementPosts weekly updates, responds to reviews, adds Q&A entries, and monitors GBP insights to keep your profile active and competitive.↗Local CitationsBuilds and corrects NAP citations across directories like Yelp, Bing Places, and Apple Maps so your local signals stay consistent.↗Local RankingTracks local pack positions for target keywords and runs on-page and GBP tactics each week to improve your rankings in your city.↗Site AuditRuns a full crawl with Screaming Frog or Ahrefs, identifies broken links, redirect chains, duplicate content, and missing meta data.↗Technical FixesResolves crawl errors, redirect chains, and missing canonical tags flagged in the audit, and opens tickets for anything requiring developer access.↗Schema MarkupAdds structured data markup including LocalBusiness, Article, FAQ, and Product schemas to help search engines display rich results for your pages.↗Core Web VitalsIdentifies CLS, LCP, and INP issues using PageSpeed Insights and coordinates fixes for image compression, lazy load, and render-blocking scripts.↗Keyword ResearchIdentifies target keywords by search volume, intent, and difficulty using Ahrefs or SEMrush, and maps them to existing or planned pages.↗Content OptimizationRewrites or expands existing pages to include target keywords, improve readability, and satisfy search intent without sounding keyword-heavy.↗Meta TagsWrites and updates page titles and meta descriptions for every URL to improve click-through rate from search results.↗Internal LinkingAdds contextual internal links between related pages to distribute authority and help visitors navigate to high-value content.↗Link BuildingIdentifies and pursues relevant link opportunities through outreach to blogs, directories, and resource pages in your industry.↗Guest PostingResearches guest post targets, drafts pitches, writes the articles, and handles follow-up with editors to land live placements.↗OutreachContacts site owners, bloggers, and journalists with personalized pitches for backlinks, mentions, or co-marketing opportunities.↗Citation BuildingSubmits your business to relevant industry directories and local citation sites with consistent NAP data to strengthen local SEO signals.↗
02
Paid Advertising
Google Search AdsManages Google Search campaigns with keyword bids, match types, negative keyword lists, and ad copy rotations to keep cost per acquisition on target.↗Google Display AdsRuns Google Display campaigns with audience targeting, creative rotation, and placement exclusions to drive awareness and retargeting.↗RemarketingSets up and manages remarketing lists and campaigns to re-engage site visitors who did not convert on the first visit.↗Google ShoppingManages Google Shopping campaigns including product feed health, bidding strategy, and product group structure to improve return on ad spend.↗Performance MaxSets up and monitors Performance Max campaigns, reviews asset performance, and adjusts audience signals to improve conversion volume.↗Facebook AdsManages Facebook ad campaigns including campaign structure, audience targeting, creative testing, and budget pacing across business objectives.↗Instagram AdsRuns Instagram ad placements with creative formats sized for Stories, Reels, and Feed to reach your target audience on the right surface.↗LinkedIn AdsRuns LinkedIn ad campaigns targeting by job title, company size, and industry to reach B2B decision makers with your offer.↗YouTube AdsSets up and manages YouTube video ad campaigns with audience targeting, skippable and non-skippable formats, and view-through conversion tracking.↗
03
Social Media Marketing
Social Media ManagementManages your presence across platforms with a monthly content calendar, consistent posting, and weekly engagement reviews.↗Content CalendarBuilds a monthly calendar in Notion or Sheets with post topics, formats, and publishing dates, approved by you before scheduling begins.↗PostingSchedules and publishes posts across platforms using Buffer, Later, or native schedulers at the times your audience is most active.↗Community ManagementResponds to comments and DMs in your brand tone, flags brand mentions, and keeps your community feeling like a real conversation.↗EngagementLikes, comments on, and interacts with relevant posts and accounts to grow organic reach and keep your brand visible in your niche.↗Influencer OutreachResearches and contacts micro-influencers in your niche for collaboration, gifting, or paid partnership conversations on your behalf.↗
04
Content Marketing
Blog WritingWrites SEO-optimized blog posts from keyword-backed outlines in your voice, delivered in Google Docs or directly in WordPress.↗SEO ContentCreates long-form content targeting defined keywords with proper heading structure, internal links, and search-intent alignment.↗Website ContentWrites or rewrites homepage, service page, and about page copy to explain your offer clearly and move visitors toward a call or inquiry.↗Landing Page ContentWrites conversion-focused landing page copy with a clear headline, proof points, and a single CTA aligned with your ad or email promise.↗Product DescriptionsWrites product titles, bullets, and descriptions for Shopify, WooCommerce, or Amazon that answer buyer questions and include search terms.↗Article WritingWrites well-researched articles on industry topics, covering your perspective with sourced facts and a clear reader takeaway.↗Guest PostsWrites guest post pitches and full articles for submission to industry blogs and media sites to build backlinks and topical authority.↗
05
Email Marketing
Newsletter CreationDrafts weekly or monthly newsletters with a compelling subject line, preview text, body copy, and clear CTA in your voice.↗Email Campaign SetupBuilds campaign emails in Mailchimp, Klaviyo, or ActiveCampaign with segments, send time, and UTM links configured before launch.↗Email AutomationSets up welcome sequences, nurture flows, and trigger-based emails that run in the background without you touching them each week.↗Lead NurturingWrites and schedules a multi-email sequence that moves cold leads from first touch to ready-to-buy with value at each step.↗Mailchimp ManagementManages your Mailchimp account including list hygiene, template updates, campaign sends, and performance reporting.↗Zoho Campaigns ManagementHandles Zoho Campaigns setup, list segmentation, campaign scheduling, and reporting for your ongoing email program.↗ActiveCampaign ManagementManages ActiveCampaign automations, contact tagging, pipeline rules, and email sequences to keep your CRM and email in sync.↗
06
Creative Marketing
Social Media CreativesProduces on-brand social graphics in Canva or Figma sized for each platform, matched to your approved content calendar.↗Ad CreativesDesigns static and simple motion ad creatives in three to four variants per concept for Google, Meta, and LinkedIn campaigns.↗Banner DesignCreates web and display ad banners in standard IAB sizes with your brand colors, typography, and a clear call to action.↗Video EditingEdits raw footage into polished videos with color correction, captions, music, and b-roll for YouTube or website use.↗Reels EditingCuts short-form Reels with a strong opening hook, captions burned in, on-trend audio, and smooth transitions for Instagram.↗Shorts EditingEdits YouTube Shorts with text overlays, trimmed pacing, and a clear call to action to grow your channel and increase views.↗Thumbnail DesignDesigns click-optimized YouTube thumbnails with bold typography, a clear focal point, and your brand colors for every upload.↗
07
Analytics and Reporting
Google AnalyticsAudits your GA4 setup, confirms events fire correctly, and builds a simple reporting view for traffic, conversions, and top pages.↗Google Search ConsoleReviews Search Console weekly for impressions, clicks, ranking changes, and crawl issues, then shares a plain-English summary.↗Tag ManagerSets up and maintains Google Tag Manager with tags, triggers, and variables for conversion tracking, remarketing pixels, and custom events.↗Conversion TrackingVerifies that form fills, purchases, calls, and other goals register correctly in GA4, Ads, and Meta so your reporting is accurate.↗Monthly ReportsDelivers a plain-language monthly report covering traffic, leads, ad spend, email stats, and social reach so you see the full picture.↗KPI TrackingBuilds and maintains a live KPI dashboard in Looker Studio or Google Sheets tracking the metrics you actually use to run the business.↗
Scope boundaries
Clear about what is and is not included.
Included
- Local, technical, on-page, and off-page SEO
- Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads
- Social media management across 6 platforms
- Blog writing, SEO content, and landing page copy
- Email campaigns, newsletters, and automation
- Social graphics, ad creatives, and video edits
- Monthly analytics and KPI reports in plain English
Not included
- Influencer deal negotiation and paid contracts
- Custom branded video productions (full shoots)
- PR distribution and media placement buying
Working process
Brief, access, delivery and review.
- 01
Agree the scope
Deliverables, exclusions, owners and quality standards are written down.
- 02
Set up access
Only the tools and permissions needed for the agreed work are added.
- 03
Deliver with checks
Work moves through the correct review point before handoff or release.
- 04
Report and improve
The monthly review covers work, quality, problems and the next plan.
Questions
Before you start.
Can this work be delivered under our agency brand?
Yes. The work can follow your brief, folder structure, naming rules, approval process and reporting format.
Which marketing work can you support?
Scope can include SEO implementation, content production, email and social operations, campaign support, website updates and quality review.
Do you guarantee rankings or campaign results?
No. We can commit to agreed work, quality checks and reporting, but we do not guarantee outcomes controlled by platforms, audiences or market conditions.
Next step
Define a useful first scope.
Tell us the work, tools, volume and current bottleneck. We will explain the practical starting point and what should stay with your team.